Bike Pricing
Scheme
Baseline (before C2W)
Total Cost (bike + build + box + ship)
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Bike-only net margin
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Total margin (inc. all costs)
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C2W Scheme Impact
Scheme fee on current price
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We receive (price + fee − scheme charge)
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Net margin at current price
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Recommendation
Customer admin fee to add
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Fee we absorb
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Voucher value / recommended price
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Margin at recommended price
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